As a beneficiary of 2012 festival season’s I Am Four Years Old campaign, the festival announced the sponsorship of UNICEF’s Achieving Zero campaign. Achieving Zero seeks to reduce the worldwide child mortality rate to zero, saving children in over 150 countries who would otherwise die from preventable causes. In the last 20 years, UNICEF’s contributions have led to 12,000 fewer children perishing daily, from the nearly 33,000 under-five children in years past. This dramatic reduction is significant proof of the effectiveness of UNICEF’s efforts. At the same time, 21,000 is still too many young lives at stake every day, and 7.6 million children still fail to reach their fifth birthday every year – all from preventable causes.
Through this new initiative, concertgoers will have the opportunity to engage in a world-class music experience while helping UNICEF bring the preventable daily child mortality rate closer to zero.
About UNICEF
Working in over 150 countries, UNICEF provides children with health care, clean water, nutrition, education, protection, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy, and education in the United States. Despite extraordinary progress, 21,000 children still die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood.
"Thank you to the Atlantic Music Festival for believing in zero. With your contribution to the Festival, you join us in the commitment to child survival and in the renewal of the promise to give every child the best possible start in life."
